CaliforniaHealth+ is an innovative new vision and brand to educate patients about the benefits of California’s community clinics and health centers (CCHCs). CaliforniaHealth+ represents the “plus” that CCHCs offer their patients by going beyond primary care to encompass a whole health approach.
Why does CPCA hope to accomplish with the CaliforniaHealth+ branding campaign?
As a result of this unprecedented branding and education campaign, we anticipate that more than 5 million newly eligible patients will be educated about the unique value of CCHCs and will select a CCHC in their community as a provider of choice. The ultimate impact for these patients and communities will include increased healthcare equity and increased access to comprehensive, cost-effective, and culturally-sensitive primary and preventive health services.
Why your clinic or health center should consider using the brand:
There are many benefits to using the CaliforniaHealth+ brand including:
How much does the brand cost?
CPCA invested more than $ 500,000 in time and resources in developing the CaliforniaHealth+ brand. Because of this investment, CPCA is able to offer this brand to its members at no cost! Once members have signed onto the brand there will be some investment in terms of training staff, integrating logos, website redesign, etc., as the brand is implemented over time. How the brand is implemented is up to each health center and is based on the timetable that makes the most sense to them.
How do I get started?
Have your clinic or health center representative go through the online Rapid Recognition process by clicking here. Rapid Recognition is an easy, three-step process:
STEP 1. Listen to the learning modules and complete the quizzes. We estimate this process to take about 20-30 minutes.
STEP 2. Review the online license agreement and click “I agree” after reviewing.
STEP 3. After completing Steps 1 & 2, you will receive an e-mail with instructions on how to access the CaliforniaHealth+ Toolkit where you will be able to download logo files, collateral materials, and other resources.
For more information about CaliforniaHealth+, contact Val Sheehan, Director of Development & External Relations, email@example.com or (916) 440-8170.